Dogs make the world a better place. And Subaru never stops looking for new ways to make the world a better place for them. In July of 2015 Subaru announced a national movement entitled #MakeADogsDay. This movement was designed to inspire and encourage all dog lovers to do even more for their pets, and to share their ideas with the pet-loving world. Carmichael Lynch contacted Curtis Johnson about filming a series of short videos to pair with and kick off this announcement. In all, eight videos were created and launched throughout the summer on Subaru’s Instagram, Twitter and Facebook pages. Promotion of #MakeADogsDay was also featured on the TODAY show with Carson Daly.This campaign was part of a larger integrated campaign that took Best Of Show at the 2016 AdFed show in Minneapolis.