Icynene, an industry leader in spray foam insulation based in Toronto, Ontario contracted with Curtis Johnson Creative to produce a case study video of a project in Prescott, Wisconsin. A new $28 million, 150,000 sq foot high school was being built in Prescott utilizing Icvnene’s Pro Seal spray foam. Collaborating with Anthony Naimo, director of marketing for Icvnene, we produced a video showcasing the application of Icvnene spray foam on the exterior façade of the building, as well as capturing an overall view of the construction project. It’s purpose was to target Architects and promote the benefits of using their product as a more cost-effective and superior performance solution for exterior commercial wall construction compared to the traditional materials. Judging from the response of the Icvnene staff, they were extremely pleased with the outcome of this project and recognize the benefit video can have in creating awareness for new products.